Workplace Fire & Safety Case Study
Workplace Fire & Safety is a fire risk assessment business, which advises and serves a wide range of household-name brands and organisations across the UK. When company growth meant that WFS needed a complete website rebuild they called on Sensible to provide a cost-effective solution.
It was clear that poor code on the existing site was compromising any search results that Google might return and potentially losing WFS business and, as a result, Sensible were also commissioned to improve on-site SEO capabilities and increase traffic to the site.
The site's template was subsequently rebuilt using semantic mark-up and valid XHTML, which meant that it would comply fully with current web standards. Sensible then performed extensive keyword research and optimised WFS's copy and metadata for terms relevant to the services that they offer.
The result? A significant increase in leads generated via the website, plus a simple and efficient site structure that was ready to take Workplace Fire & Safety into the next phase of their development – and didn't burn a hole in their pockets.
