Search Engine Optimisation

Having the world's sexiest website is pointless if nobody visits it. We're constantly amazed at how many people think they can just put up a new website and then wash their hands of it! The reality is that attracting visitors - and the right visitors - is an activity that needs to happen 24/7.

That's why we always make sure that all of our websites are 'Search Engine Friendly' (visible to Google and other search engines) as standard with every site we build. However, most of the time, your site will need much more than this before enquiries start rolling in.

It's not just a case of 'getting to the top of Google'. For a start, you have to do that for relevant search terms (which are not always the obvious ones) but even then you have to invite people to click on the link to your website and once visitors are on your website you need to convert them into customers!

SEO is often thought of as a bad word, something not to mention, something to avoid. SEO is often believed to be bending or breaking the rules, doing something risky and naughty to fool the search engines. Yes, this is the case for 'blackhat SEO' but proper search engine optimisation is actually the total opposite, it's doing things properly, following the rules that search engines themselves define.

Search engine algorithms are far too sophisticated these days to be easily fooled, even if you do get away with it, it won't be for long, so there's no point in trying it with a brand that you want to be long-lasting.

Online marketing is not like conventional marketing, it requires a different way of thinking. If you're confused by how to best use Facebook, Twitter, YouTube, viral marketing or email marketing, let Sensible Web Solutions help guide you though the maze.